Vi's Blog
Fave Fluid™ SPF50+ Ultralight SKINSCREEN™: The line between skincare and sunscreen just got a whole lot thinner.
Sticky, suffocating SPF can get in the bin, cos Vi’s here with a game-changing new SKINSCREEN™ that’s set to be your new Fave – yep, we’re calling it (literally!). Say hello to Fave Fluid™ SPF 50+ ...
Founder Interview On Preen Screen™ SPF50 Reapplication Mist SKINSCREEN™
Tell me about Preen Screen™ SPF50! What need were you trying to meet?
Preen Screen™ SPF50 is solving that problem when you’re desperate for a midday coffee and you haven’t reapplied since you left ...
Preen Screen™ SPF50: Future-proofing just got faster.
Picture this, it’s just gone 12pm and as a dedicated future-proofer, you know how important it is to reapply your SPF. Well, 6 years and hundreds of samples later, Vi’s ready to introduce you to he...
A Beauty Editor’s Daily Makeup Routine, Featuring Daydream Screen
“The end result is always glowing, even skin”
Ever wondered what someone who’s tried every beauty product ever actually uses each day? We asked Vi’s mate Kate Lancaster – a beauty editor who writes...
All You Need To Know About Daydream Screen SPF50
Daydream Screen SPF50 Tinted Veil is Vi’s newest kid on the block – now with a major shade upgrade so everyone can future-proof their face. Ready for the 411?
What finish does Daydream Screen SPF...
Question For The Group Chat: Are Skin Types Still A Thing?
The answer might surprise you.
A bit of a wild idea but here goes: we’re convinced that the concept of skin types – categories that have long been used to classify skin and skincare products – is m...
Ultra Violette is Caroline Hirons' Brand of the Year
We are SCREAMING, CRYING, THROWING UP because Ultra Violette has just been named Caroline Hirons’ Brand of the Year for 2021!
“Never has an SPF brand launched and made such an impression on the ind...
Perfectly Imperfect Skin: A Journey of Acne and Self Love By @sunshineeskin
Having acne can feel like a bit of an emotional rollercoaster. Especially when everyone is dishing out unsolicited advice and every brand is claiming to have found a miracle cure.
Well Emily's been...
This Skincare and SPF Combo Is God Tier
Top notch intel.
If you’re a regular around here, you’ll know that SPF is the one beauty product Vi believes in using 365 days a year. (If you’re new, hi! Catch up on why you should be wearing SPF ...
Why Sunscreen Won’t Make You Vitamin D Deficient
Don’t believe what you’ve heard.
The internet is a wild and wonderful place. A limitless source of Very Funny Things (see: every ‘uncah jams’ meme), it’s also a breeding ground for potentially harm...
This Is Why Gorgeous, Gorgeous Girls Wear SPF Indoors
If you’ve ever wondered why Vi insists you wear SPF even when indoors, pull up a chair. We’re about to take a deep dive into UV exposure, and there’s some science-y stuff ahead. (Dw, it’s introduct...
SPF Expert Ava Chandler-Matthews on Her Favourite Pregnancy-Safe Sunscreen UK
If you’ve ever searched for info on pregnancy-safe sunscreen you’ll know there is a tonne of BS out there. If you haven't, don't bother – we hit up co-founder and new mama-to-be Ava Chandler-Matthe...