Vi's Blog

Your beauty routine just got an upgrade, and Vi worked pretty f*cking hard for it. Why? Coz you’re worth it. But also because traditionally, cocktailing beauty products into your SPF is a huge nope...

Sticky, suffocating SPF can get in the bin, cos Vi’s here with a game-changing new SKINSCREEN™ that’s set to be your new Fave – yep, we’re calling it (literally!). Say hello to Fave Fluid™ SPF 50+ ...

Picture this, it’s just gone 12pm and as a dedicated future-proofer, you know how important it is to reapply your SPF. Well, 6 years and hundreds of samples later, Vi’s ready to introduce you to he...

Top notch intel. If you’re a regular around here, you’ll know that SPF is the one beauty product Vi believes in using 365 days a year. (If you’re new, hi! Catch up on why you should be wearing SPF ...

Don’t believe what you’ve heard. The internet is a wild and wonderful place. A limitless source of Very Funny Things (see: every ‘uncah jams’ meme), it’s also a breeding ground for potentially harm...

If you’ve ever wondered why Vi insists you wear SPF even when indoors, pull up a chair. We’re about to take a deep dive into UV exposure, and there’s some science-y stuff ahead. (Dw, it’s introduct...

Long story short, you should wear SPF every day and reapply every two hours when in direct sunlight. Better to be safe than sorry, right?

So, to start, let’s get into what a UV filter is. Just like a queen to her crown, UV filters are what makes our skinscreens, SPFs. They’re the active ingredients responsible for doing all the hard ...

It may sound like a clever marketing ploy to sell more sunscreen, but I can promise you it’s not. We just want your skin to be as awesome as you are. And that means wearing your SKINSCREEN™ indoors...