Okay, we get it – we’re gonna be talking science-y stuff so unless you’re regularly donning a lab coat or v. into your ingredients, Vi’s somewhat shaky math says that we’ve probably got about 10 seconds to retain your interest in this topic.
Oh and look, we’ve already wasted about 8.6 of them making self-deprecating jokes! Sorry, kinda. Nah but for real tho, if you’ll permit us another couple mins we’d love to wax lyrical about one seriously unsung hero that’s hiding in a bunch of Vi’s SKINSCREENS™ – Bemotrizinol, also known by her stage name Tinosorb S.
Bemotrizinol is one of the few new UV filters that can be used (almost) worldwide and is one of Vi’s MVP active sunscreen agents. Here’s why you’re gonna want to pay attention to this innovative new filter, which is set to show the globe why Australian sunscreen is the best there is.
What is Bemotrizinol?
Great, you’re still here! To break it down, Bemotrizinol is a broad-spectrum chemical sunscreen agent, providing coverage across the entire UVB and UVA spectrum while remaining highly photostable.
Unlike her sunscreen agent elders, Bemotrizinol is widely considered by science’s smartest minds to provide the best SPF protection out there. That’s why you’ll often see it teaming up with additional sunscreen agents to boost a product's overall SPF effectiveness in a sunscreen.
Why is Bemotrizinol so great?
This active sunscreen agent has a much lighter chemical load than its predecessors, which have gotten themselves a bit of a bad rap for causing reactions in certain skin types or stinging the eyes on application.
A lesser chemical load also means that Bemotrizinol makes for far more efficient sun protection, politely saving space in the formula for other skincare actives that can be included to benefit the skin (meaning your SKINSCREEN™ works even harder for your skin – we love to see it).
So what does that have to do with Australian sunscreen?
Well, as proud Aussies we’re perhaps a little biassed when we say that Australian sunscreen reigns supreme, but our environmental conditions (and our stricter-than-strict regulators) totally back this up.
Australians are subjected to some of the harshest sun on the planet, so our regulators rightly take their jobs very, very seriously. For a sunscreen – or in this case, a next-gen sunscreen filter – to hit the shelves in Australia, you better believe it’s the most effective and protective there is.
Australian sunscreen is legit, which is why its considered so trustworthy and industry-leading worldwide. So when Bemotrizinol gained the seal of approval for use here, we snapped her up and slid her into a bunch of our SKINSCREENS™, including Queen Screen™, Supreme Screen™ and Fave Fluid.
See? That was so worth it! Now if you haven’t already, get reacquainted with your skin’s new bestie Bemotrizinol by shopping our SKINSCREENS™.
